OUP Finds Success With Alternative Access Models
Oxford has partnered with the Copyright Clearance Center to begin offering chapters on a pay-per-view basis. Pay-per-view is a well-established business model in journal publishing but is only recently gaining traction for book-based content.
Beginning in October, unauthenticated users of Oxford Handbooks began seeing buy buttons on articles. Clicking the button will allow them to purchase 24-hour access or, for a premium, unlimited perpetual access. And starting in the New Year, just in time for the start of the new term, this option will be available at the chapter level in Oxford Scholarship Online.