Oyster Cofounders Explain What Happens When You Combine Books and Big Data

It's easy to forget that Oyster, dubbed "The Netflix for Books" by every writer who's covered them, has only really been around for a year. In that time, they've signed on two of the Big Five publishers, built a library of 500,000 books and basically made us forget that Scribd has been trying to contend for exactly the same space. And at the heart of Oyster's business is their recommendation engine - a recipe for bringing readers in and hooking them on book after book.