Pages Crawled vs. Pages Indexed – An Important Ratio for SEO

Over the next few months, I will be sharing the results of an assessment I conducted with the help of 12 independent publishers on how well their websites are optimized for getting the best rankings on Google Search Engine Results Pages (SERPs). I hope that the results of this free analysis will pinpoint challenges that most publishers face on the web and continue a dialogue on how to best optimize the online experience for customers, vendors and authors.

In this installment, I will discuss the disconnect between the number of pages crawled by Google (in this case, we used our own spider) for a website (and displayed in the SERPs), and the number of pages indexed (or the total number of site pages for that specific website).