paidContent.org: Steve Jobs And The Importance Of Pre-Orders

On the official morning of its release, Walter Isaacson’s Steve Jobs is #1 on the Kindle bestseller list, #1 in Apple’s iBookstore and #2 on the Nook bestseller list. It is not yet showing up on the Kobo or Google (NSDQ: GOOG) bestseller lists, possibly since those sites don’t offer pre-orders. Pre-orders for e-books (and other products) give retailers a way to capitalize on pre-release hype and lock in orders early.