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Hear that? That’s the sound of Johannes Gutenberg rolling in his grave. Amazon, the very company that has done the most to disrupt the industry surrounding the printing press, has opened a physical bookstore.
Dustin Kurtz over at New Republic has a great review of what the company is billing as a “brick-and-mortar store without walls”: Amazon Books, located just outside a shopping mall named University Village in Seattle, comes with the company’s touch; reviews, ratings and all. Books are organised into stacks such as “Most Wish-listed Cookbooks”, customers can look at online reviews while physically browsing a book and the price of all inventory is determined by Amazon’s online algorithm, the one used for the company’s website.
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