Penguin Random House Rules the Children's Book Market
It comes as no surprise that Penguin Random House—the country’s largest trade publisher—is also the biggest children’s book publisher. But the size of the gap between PRH and second-place HarperCollins might raise a few eyebrows.
According to data released by Nielsen BookScan at its October 27 Children’s Book Summit, PRH had a 31% share of the children’s print book market for the July 1, 2015–June 30, 2016, period, while HC had an 11% share. (BookScan measures about 85% of print book sales.)