Penguin Random House turns to Tumblr to Attract Marketing Recruits

Penguin Random House UK has turned to Yahoo-owned microblogging platfrom Tumblr to recruit for its new entry-level marketing programme The Scheme, as it looks to reach talent who may have never considered a career in publishing.

Eschewing the traditional recruitment process Penguin Random House is asking applicants to respond to seven questions designed around seven qualities each must have to be successful in The Scheme.