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Penguin Sells Ebooks Direct With Readmill App
%0D%0A%20%20The%20app%20allows%20readers%20to%20share%20ebook%20highlights%20and%20to%20talk%20to%20each%20other%20while%20they're%20reading,%20"liking"%20one%20anothers'%20updates%20and%20discussing%20the%20books.%20People%20who%20buy%20ebooks%20from%20Penguin.co.uk%20will%20have%20the%20option%20to%20"send%20to%20Readmill".%20The%20arrangement%20sidesteps%20Amazon's%20Kindle<%2Fa>%20and%20means%20that%20Penguin%20can%20retain%20more%20data%20on%20customers.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fpenguin-sells-ebooks-direct-with-readmill-app%2F" target="_blank" class="email" data-post-id="7516" type="icon_link">
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Penguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.
The app allows readers to share ebook highlights and to talk to each other while they're reading, "liking" one anothers' updates and discussing the books. People who buy ebooks from Penguin.co.uk will have the option to "send to Readmill". The arrangement sidesteps Amazon's Kindle and means that Penguin can retain more data on customers.