Penguin's DK: Goodbye Books, Hello 'Flat' Content. Make Once, Use Anywhere

Dorling Kindersley, the division of Penguin that publishes children, travel and reference titles, made a strong case for how it is moving to a “flat” content model, where a printed book is only one of many output options. The digital publisher of DK also said that companies like his need to do this to be ready for the next big thing in books—whatever it is—but as is so often the case for old media industries, the change is “massive” and not easy for everyone in publishing.