Publishing Business Conference: Closing Address
Bob Sacks: President, Precision Media Group: Things good in publishing. David Granger has said that everything is possible. Let’s rethink everything that we assume. Role as publishers has not changed connect authors with advertisers. Need to completely understand your revenue and a lot of publishers don’t.
In print, you need to have a reason to be considered indispensable. The not so distant future is not so scary. If we expect consumers to pay we need to give them a reason to pay. Went through 4 stages of Internet, primitive joy, confusion, abject fear and recently, lucrative understanding.