Publishing Business Conference: Keynote 10 Predictions for the Future of Book Publishing
Marcus Leaver, President, Sterling Publishing: Will be three different businesses in the future: immersive text, illustrated text for children, illustrated text for adults.
Future not half as scary as people make it out to be.
Beautiful objects: quality will be the most important predictor of success. With all the entertainement options out there qulaity will lead to success. A lot of frtee content on the web and if consumers are going to pay for content quality will be a deciding factor.
World does not need another book: those who do less will succeed more. Are publishing far too many books.