[WSJ] Qualcomm Mirasol Color Display Reaches Korean Consumers First

Qualcomm has been investing in a novel display technology called Mirasol since 2004.

The approach, called interferometric modulation, uses an electro-mechanical technology that winds up reflecting ambient light in a way often compared to the colors on butterfly wings.

Like the E-ink screen used in many e-readers, the Mirasol display is referred to in techie circles as “bistable.” Once it flips to bring up a new page of information, such a display essentially draws no power.