Random House Kids Acquires Now I’m Reading! Platform
President and Publisher of Random House Children's Books, Barbara Marcus, has announced the acquisition of the Now I'm Reading product line of books from innovativeKids, a Connecticut based toy and education company.
First launched in 2001, Now I'm Reading! is a step-by-step series that guides beginning readers from their first read-along book through the self-confidence of independent reading. Since it launched, it has taught more than three million kids how to read and is said to be among the premier learn-to-read programs available today.