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TechCrunch has an article and an 18-minute video segment about the new Reading Rainbow iPad app, launched by Reading Rainbow host LeVar Burton’s and producer James Wolfe’s startup RRKidz. The literacy-promoting show ended its 26-year run a couple of years ago, but Burton and Wolfe didn’t stand still. Looking at TV as the technology of the eighties, they asked themselves what Reading Rainbow would have been if it had been launched today, and proceeded to make that.
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- James Wolfe
- LeVar Burton
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