The Reading Room, Renamed Bookstr, Debuts New Website

After an investor consolidation, The Reading Room, a book recommendation, discovery and e-commerce platform founded in 2010, has been rebranded under the name Bookstr. The company has relaunched its website and plans to release a Bookstr app later this month.

Originally founded in Australia, the Reading Room launched as an online repository of content about books and reading. The company moved its headquarters to New York City in 2014.