RedShelf Raises $4M to Shake Up College Textbook Market

Walk through a bookstore and you can see $5.99 paperbacks along one wall and omg-how-much? college textbooks along the other. E-textbook company RedShelf today announced it raised a $4 million Series B from Coniston Capital, with participation from existing investors, including the National Association of College Stores.

The company tells me it will use the funding to drive new product development especially to its existing cloud-based e-reader platform. In addition, the company is expanding its development and content partnership capabilities to further grow its market share.