Simon & Schuster Launches Imprint Focused on Youtube Stars

In the latest mash-up of old and new media, a division of Simon & Schuster, the Atria Publishing Group, has teamed with Hollywood's United Talent Agency to create a new imprint to publish books by Internet entertainers. Five deals have already been made with YouTube stars like Shane Dawson and Justine Ezarik.

Keywords Press, as the new endeavor is called, aims to release six to 10 titles annually, both in print and digital formats, ranging from "serious to comedic, fiction to nonfiction, practical advice to personal memoir," said Judith Curr