Startup Livrada to sell ebook gift cards in U.S. Target stores

In an effort to make ebook gift-giving more spontaneous and fun, Los Angeles-based startup Livrada is partnering with Target to sell gift cards for bestselling ebook titles like 50 Shades of Grey and Gone Girl in the chain’s 1,771 stores nationwide. The pilot program, which is initially available for Kindle and Nook and will be available on other platforms by the end of the year, launches on Sunday, July 15 with six books. Five are published by Random House: Fifty Shades of Grey by E.L. James, Gone Girl by Gillian Flynn, 44 Charles Street by Danielle Steel, Odd Thomas by