If you are an edtech entrepreneur, it is hard not to be impressed by the vital statistics of Latin America as a potential market: 600 million people speaking just two main languages, 20 key cities, focused on countries such as Brazil and the Pacific Alliance countries of Chile, Peru, Mexico and Columbia and a generation of young people who see learning as a way out of poverty. Edtech is basically the use of technology to facilitate learning and in Latin America this often means online courses.
Yet Fernando Valenzuela, President of Cengage Learning Latin America, thinks that while there is plenty of opportunity in the region (although the Brazilian economy is going through a headline-grabbing crisis at the moment), entrepreneurs from other countries, such as the USA and Israel, do have to tread carefully and familiarize themselves with the continent.
- Companies:
- Cengage Learning
- Places:
- Brazil
- Latin America