Study: Book Publishers’ ‘Optimism Waning’ As Digital Transition Continues

Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry: Only 28 percent of publishing executives think their company will be better off because of the transition to digital, down from 51 percent a year ago.

The survey was conducted among book publishing executives at publishers across the U.S. that represent 74 percent of U.S. publishing revenues. Forrester will present the full results of the study at Digital Book World in NYC on January 24, but the initial findings are as follows: