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SXSW%20Interactive<%2Fa>,%20my%20team%20and%20I%20still%20maintain%20that%20it%20is.%20While%20Interactive%20started%20as%20the%20place%20we%20went%20to%20glimpse%20the%20near%20and%20not-so-near%20future,%20to%20expand%20our%20thinking,%20and%20to%20consider%20the%20possibilities%20ahead,%20it%20has%20also%20become%20the%20place%20to%20get%20hands-on%20with%20the%20here%20and%20now.%20It%20is%20impossible%20to%20leave%20SXSW%20without%20being%20excited,%20hopeful,%20and%20perhaps%20just%20a%20little%20bit%20terrified%20(isn't%20the%20unknown%20always%20a%20bit%20scary%3F).%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fsxsw-interactive-2015-more-relevant-than-ever%2F" target="_blank" class="email" data-post-id="17369" type="icon_link">
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A year doesn't pass without someone asking me: Is South By SouthWest (SXSW) really worth it?
After five years of SXSW Interactive, my team and I still maintain that it is. While Interactive started as the place we went to glimpse the near and not-so-near future, to expand our thinking, and to consider the possibilities ahead, it has also become the place to get hands-on with the here and now. It is impossible to leave SXSW without being excited, hopeful, and perhaps just a little bit terrified (isn't the unknown always a bit scary?).
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- People:
- Eric Schmidt
- Megan Smith
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