Tablets Siphoning Away Time With Desktops and Traditional Media [STUDY]
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As many iPad and Kindle Fire owners know, when you get a tablet, your habits change. Some start reading their email or doing most of their shopping on their tablets instead of their desktops; others begin buying more ebooks than printed books. Those changes were highlighted in a recent Forrester survey. The research firm found that after purchasing a tablet, owners are far less likely to engage with more traditional devices and media. About a third of respondents say they use personal computers and read books less frequently. About one in four claim to read print magazines and newspapers
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- Companies:
- Nielsen Media Research
- Time Inc.
- YouTube
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