[TechCrunch] Can Publishers Find New Mobile Life With QR Codes?
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To better connect publishers with their audience (and give them a shot at acquiring new readers), Link.me has been forging partnerships with the top book publishers to launch trials, deals, promotions, and more through QR codes. In October, Link.me signed with its newest client, McGraw-Hill, and as an example of the kind of work they’re doing, one of the publishing company’s recent publications, “The Zappos Experience” embedded QR codes in over 15 individual chapters. The goal was, of course, to bring The Zappos Experience “to life."
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