Telling a Strange Love Story, Post by Post on Instagram

Author and photographer Rachel Hulin is releasing her new novel on a most unexpected platform: Instagram.

Hey Harry Hey Matilda follows the story of Harry and Matilda Goodman, 30-something fraternal twins from New England.1 Matilda is an artist in Brooklyn, though she’s begrudgingly making a living as a wedding photographer (she even has her own website!). Harry is a writer and an untenured English professor at the University of Connecticut. The novel follows their correspondence as they fumble through adulthood and their romantic feelings for one another. And it’s told through single-photo posts on Instagram.