Th(ink) E-Reading Summit: Content Discovery in the Age of Tablets, E-readers and Google

David Renard, Senior Analyst and Partner, mediaIDEAS, moderator: problem is how to find what products you want, but don’t know a name, just a category. 27% of buyers who bought an ebook first went to a retail store to find the book they wanted. Discovery is not just about getting someone to look at a product, but [...]