Th(ink) E-Reading Summit: E-publishing and the analytics advantage

David Renard, Senior Analyst and Partner, mediaIDEAS, moderator: publishers should be in the database marketing game. Matthew Cavner, VP Product & Business Development Vook: worked with Flurry when created 800 enhanced ebooks. Used a lot of audio and video. In ebook applications can’t track a lot of user data but you can in Apps. Track how much people [...]