The AAA on the Future of Scholarly Publishing [VIDEO]

As academic and scholarly publishers increasingly migrate online, many publishers are presently exploring how this affects their business models.

Much of this exploration is happening behind closed doors, but there is one scholarly publisher out there that seems to be interested in crowdsourcing its future business strategy. The American Accounting Association is a professional society publisher which publishes 16 journals in the United States. As part of its ongoing review into its future business model, the AAA has just created this video which provides an excellent 101 guide….