The Book Is the Button?
How many of you are wearing a button? Raise your hand. Go ahead - do it at your desk or wherever you're reading this...I'll wait. If you were being honest (and adventurous), nearly all of you would have raised your hands. Everyone wears buttons all the time.
Yet, the button is an extremely old technology. The earliest evidence of buttons made by people dates back to nearly 5,000 years ago. And since then, we've invented all sorts of things to replace it: zippers, velcro, jumpsuits, magnets, snaps and more. But the button has persisted.