The Persistence of Email Marketing for Book Publishers

Call me an old cynic, but sometimes it seems like the entire internet is conspiring to a) get me to read My Struggle and b) to distract marketers from a simple, demonstrable fact: Email marketing is (or can be, properly pursued) the cheapest, most effective, measurable way to sell just about anything, including (and perhaps especially) books.*

Each day, pundits both inside and outside the publishing industry (over-indexing from the tech industry) tout the next big thing, issue whitepapers, mistake growth for size, and generally bamboozle us about what’s hype and what’s…working.