The Ubiquitous Bookstore

A new bookstore is going to have to bring its offerings to where people are rather than the other way around; a new bookstore has to be ubiquitous. A recent example of this comes from HarperCollins,which has created an arrangement with Twitter to sell copies of the bestselling Divergent series of young adult novels from within individual tweets. If the implications of this aren't clear, look closely. Hundreds of millions of people swap information via social media every day. Now these online conversations can have bookstores