Three Innovative Avenues for Specialty Author Marketing: How to Profit From Learning Platforms

Marketing is a challenge for all publishers, including publishers of business content. My bet is the challenges experienced by these specialty publishers and their authors fall in line with those reported in Kelsye Nelson’s 2016 Book Marketing Survey. Among others, Nelson found the following to be the most common book marketing complaints throughout her writing community: Discoverability is difficult in a crowded market Social media is a constant struggle Marketing […]

The post Three Innovative Avenues for Specialty Author Marketing: How to Profit From Learning Platforms appeared first on Digital Book World.