TNW: How Apple won the ebook pricing war by strong-arming Amazon
In order for book publishers to make the same amount on books in the iBooks store, it seemed evident that they would have to charge more for the books sold there. But they didn’t. How did this happen?
The answer is revealed in the recent biography of Jobs by Walter Isaacson. Buried in a section about the launch of the iPad is a juicy tidbit about how Jobs made an end run around Amazon to the publishers and basically forced Amazon to adopt a new policy in ebook pricing.