Trajectory Adds New Deals to China Partnerships

A month after announcing its partnership with Shanghai-based Tencent Literature, Boston-based distribution and e-book-discovery start-up Trajectory Inc. has opened a suite of additional agreements pertaining to a new relationship with the major Chinese corporation Xiaomi.

The new deals include Macmillan, MIT Press, and UK wholesale distributor Gardners Books.

Trajectory is positioning itself as a bridge to such major Chinese retailers as Tencent and Xiaomi, for publishers in the West to use in getting their books into China's marketplace. A key to Trajectory's operation in this role is its Natural Language Processing Engine