UK Publishing Pros Ask: “Is Publishing Cool Any More?”
How can publishing compete with the allure of the tech companies? Do the tech companies scream "today" - even "tomorrow" - while publishing is still perceived as being stuck in "yesterday?" Does media portrayal of the publishing industry help or hinder? These were among issues raised at the London Book Fair's third 'Tech Tuesday" event last week, held in super cool Hoxton, a very funky area of east London, close to Old Street's "silicon roundabout" where so many app companies are based.