Waterstones U-turns over unbranded bookshop in Edinburgh
Stockbridge branch to open under Waterstones name rather than appearing independent
Waterstones has backtracked on plans to open one of its new unbranded stores in a district of Edinburgh that is already home to an independent bookshop – following an outcry that included criticism from figures including the Scottish novelist Val McDermid.
A shop will be opened in the Stockbridge area of the city but it will be clearly branded as Waterstones, according to the company’s managing director, James Daunt, who admitted: “We messed up.”
Related: Paul Singer: the secretive wizard casting a spell over Waterstones
Related: Waterstones boss James Daunt: 'Books still work and always will'
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