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Founded in 2006 by Allen Lau and Ivan Yuen, Wattpad, an online community of writers and readers, has blossomed into a multiplatform entertainment venture that attracts millions of visitors to its site each month. Wattpad helps aspiring writers find readers, but it also provides traditional book publishers, advertisers, and film and TV producers with original content, in addition to offering them real-time data on which stories and topics consumers find exciting.
In a blog post titled “The Master Plan,” Lau marked the company’s 10th anniversary by outlining what’s next for Wattpad.
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