Wattpad Dives into Native Advertising
Wattpad, which lets authors share their stories with a community of readers, has attracted lots of interest from investors, having most recently raised a $46 million Series C. It's also seeing impressive user engagement - the company says that 27 million of its 30 million users are active each month.
But founder and CEO Allen Lau noted that until recently, Wattpad hasn't done much to monetize that activity, aside from experiments with crowdfunded self-publishing. Well, that's changing. The company has launched its first native ad campaign and is lining up more.