What Amazon Should Do With Its Kindle iPad App

This week, the iPad app world is frantically sorting through some recent changes in its environment. Apple has quietly altered its app approval policies in a way that will make publishers – in particular, subscription-based publishers like The New York Times – much happier.

Specifically, Apple has relaxed its control over whether apps can access content paid for outside of the App Store’s purchase APIs. The company has also given control over pricing content back to publishers, allowing them to price however they want, both outside and inside of the app.