Why Indies Don’t Have to Compete With Big Publishers
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There is a comparison to be made (surprisingly, and even absurdly), between the growth of the publishing industry-aggregate commercial and indie-and the growth of Apple during its famous expansion from IPods to IPhones and IPads. Just like business analysts were surprised that Apple's (sometimes similar) products didn't cannibalize each other to a significant degree-and indeed, seemed to accelerate each others growth-the boom in best-selling indie titles has not hurt the mainstream publishing industry, but has potentially helped it.
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