Why Some Book Buyers Are Increasingly Resistant To E-Readers

Book marketing firm Verso Advertising recently found that over half of book buyers say they are “not at all likely” to purchase an e-reader in the next 12 months—up from 40 percent in 2009. Why? I asked Verso’s Jack McKeown and Denise Berthiaume why they think avid book buyers—those who buy at least ten books a year—are increasingly resistant to e-readers.