Winning the Reading War: Converting the elusive "reluctant reader"

I hated reading as a boy. Thats probably not the thing youd expect from a professional writer and producer with a debut novel about to publish, but its 100% true. To me, reading was hard and I was embarrassed that I wasnt very good at it. I learned quickly that, like sports, if reading wasnt something I could win at then it was best avoided. Of course, a nine-year-old schoolboy couldnt fully avoid reading, though I did my best. In many ways, times havent changed. Recently, the UKs National Literacy Trust released a report outlining the challenges of getting