Workflow without Strategy is a Dead End

Workflow is a new buzzword, and its prominence has come about because it speaks to real needs and may deliver real benefits. Consider the situation of a typical publishing organization. This organization has had a workflow in place for many years; it was so thoroughly in place, so entrenched, that no one even thought of it as a workflow. It was simply how we do things here. It was only when things started changing around it, when new technology began to open up new possibilities, that workflow was viewed as such and analyzed carefully.