Ebook Conversion: 10 Tips for Finding Your Ebook Conversion Vendor
Jean Kaplansky
Solutions Architect, Aptara
Know Your Project Intimately: Don't bother asking questions of potential vendors, Kaplansky recommends, until you've decided exactly what it is you want your own project to be capable of. What is the project's ultimate business objective, for instance? What's the budget? Who are the stakeholders? "Knowing where to start," she adds, "is a matter of the organization fully understanding [its] own business objectives, at minimum."
Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.