Ebook Conversion: 10 Tips for Finding Your Ebook Conversion Vendor

Prabhu suggests asking vendors to explain what they can do to maximize the revenue of a particular title. And because technology is an ever-changing beast, a good vendor, he says, should also be able to explain the steps a publisher can take to avoid having to worry about his product being obsolete in six months' time.

"The bottom line," Prabhu adds, "is schema, structure, data. And the [conversion] process has to be flexible enough that you're able to accommodate changes fast," even when the next platform, or the next technological innovation, chooses to reveal itself. BB

Dan Eldridge is the editor of NAPCO's TeleRead.com.