11 Best Business Decisions of 2011

Some of our platform-related content initiatives are integrated into the editorial process, saving the author countless additional expenses later in the process and deepening the editorial experience. For example, during the content-chunking process, our editorial team identifies approximately 10 to 15 standalone, audience-appropriate blog articles and 50-plus tweets in a typical nonfiction manuscript. This efficiency saves time and money down the road, and ensures the author arrives at publication with an arsenal of content to use in support of the book's promotion.

Platform development is a natural evolution for our company and our clients. We've built our company by putting our authors' needs first, and platform is a critical need for every author. This is an obvious extension of our talents and knowledge base, and a service we're excited to deliver to our authors."

Jane Friedman

CEO
Open Road Integrated Media
Open Road Integrated Media is a digital publisher and multimedia content company. It creates connections between authors and their audiences by marketing its e-books through a proprietary online platform, which uses premium video content and social media.

"My best decision in 2011 was to launch Open Road's Iconic Ebooks imprint, as this designation speaks to our overall mission—to bring to the forefront many of the great works of yesteryear. Open Road Iconic Ebooks are titles that, like Erica Jong's 'Fear of Flying,' have universal name recognition whether as memoir, popular fiction, literary fiction or nonfiction. For too long, many of these legendary books have not received the attention they deserve from booksellers and from readers.

By digitally publishing and marketing books like 'Fear of Flying,' 'Sophie's Choice' and 'Prince of Tides,' we are bringing these titles to the attention of a new generation of readers. This is what Open Road is all about."