12 Profitable Book-Production Tips for Publishers and Printers
Book-production management is, in many respects, an act of faith. For some, faith in the universality of Murphy’s Law—if something can go wrong, it will. Or, faith that virtue is its own reward—if you do everything right, things will always come out right. Old hands come to realize that “trust but verify” is probably the most prudent maxim to apply in managing workflow. Without systems in place and proven procedures, we’d have to reinvent the wheel every time. But without an occasional revisit to the last batch of XBIT transactions or Job Definition Format (JDF) specifications sent through, that error in the PMS color or oversight in paper surface specs might not be caught.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.
