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Top production managers share their insights for choosing the most appropriate materials for each project's audience and budget.
There it is sitting in the queue. Files for the heavily illustrated 245-page marine biology book titled "The World Under the Sea: Mysterious Life Forms Revealed." Its budget: fairly restricted; distribution: students, local libraries and some bookstores; author's vision of the final product: a scholarly yet user-friendly piece that will withstand the test of time.
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