“You can imagine the coordination and planning to make this happen,” she says. “Putting together a program like that requires some different thinking, some new technologies.
“… With Scholastic, because of the breadth of our product, it isn’t just looking at what printing technology is available, because we are much more than a book publisher,” Colaneri continues. “It’s looking at what technology is out there that can support non-book product that can be used to complement what Scholastic does in their book product.”
A “Green” Thumb
While referring to working on the “Potter” books as “truly the highlight of my career,” Colaneri also played a key role in helping Scholastic become an industry leader in environmental initiatives, crafting policy and arranging (for the “Potter” series) the largest-ever purchase of Forest Stewardship Council (FSC)-certified paper for a single book.
“We, at Scholastic, have been, since I’ve been here, using recycled content and doing lots of things that are environmentally sound,” she says. “Going back a few years, the discussion was, ‘We’re doing these things, we really should put a policy around this and make us accountable for doing a little bit better than we’d done the year before.’”
Working with stakeholders including mills, printers, environmental groups, investors and the education market, Colaneri was instrumental in helping to craft a comprehensive “green” procurement policy that has drawn widespread industry praise.
“In putting it together, we had a well-thought-out plan for what needed to be done to ensure that we had a policy that was strong in and of itself, and was a stretch for us,” she says. “We looked at the baseline, what are we buying today, and … based on that, put together a policy that is aggressive. We meta-sized our goals and said we would report on our performance against that goal.”
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