The policy includes increasing the use of FSC-certified and post-consumer recycled paper, working with mills to develop lighter paper while retaining quality, and extensive internal recycling and energy-saving strategies. True to Scholastic’s mission, an important component of the strategy has been educating children in learning to care for the Earth.
“We feel really strongly that … we want to educate and get the message to kids out there,” she says.
For Colaneri, the greatest satisfaction comes from knowing the positive effect Scholastic’s products have on children. She recalls fondly the night last summer when the final “Harry Potter” book was released: “I went to Barnes & Noble for the midnight party, stood up in the mezzanine as the books went on sale, and there were kids who just opened that book and sat right down and started reading right there. And it was, ‘Oh my God, I had the chance to help make that happen.’
“I do not exaggerate when I say we really are about the children,” she adds. “Our customers are the parents and teachers of children, but so much of what we do is driven by and for the children. It’s a wonderful thing to come to work every day, and I love what I do.”