21 Publishing Management Tips
7 On publishing management: "Understand how to read financial statements, hire quality staff and don't micromanage."
8 On publishing management: "Use detailed schedules, giving deadlines for each step in production, printing and promotion."
9 On publishing management: "Avoid meetings unless absolutely necessary."
10 On staying out of debt: "Manage inventory levels with great care. Keep print-on-demand in mind for slow-moving inventory."
11 On staying out of debt: "Be realistic. Don't inflate budget projections."
12 On staying out of debt: "Consider taking on partners instead of borrowing."
13 On generating new revenue: "Explore special markets, Internet sales, e-books, print-on-demand, licensing of foreign rights, etc."
14 On creating ancillary products: "Consider taking parts of books to make other products, such as selling forms individually on the Internet."
15 On delegating: "If someone is competent, let the person do his or her job. Oversee and review staff performance without interfering. Let staff members know what is profitable for the company and emphasize the importance of minimizing costs."
16 On motivating staff: "A lot of factors motivate people, and money is only one of them. Create a pleasing office environment that people enjoy coming to and take whatever steps are possible to minimize office politics."
Sam Scinta is associate publisher and vice president of Fulcrum Publishing (www.Fulcrum-Books.com) in Golden, Colo. Fulcrum publishes nonfiction books for adults and children in the areas of public policy, the environment, outdoor recreation and travel, gardening, health and Western culture. The company publishes 30 to 50 new titles a year, and has more than 400 titles in print. Scinta's tips …
17 On publishing management: "I think one of the biggest canards that pervades the industry is best exemplified by a quote I once saw: 'The book business is a book business, not a business business.' We like to think that we are subject, in the publishing industry, to special factors that don't exist in other industries, which is simply not true. … the same smart business practices that work elsewhere must be used in publishing."